Interesting book that is written for the non-programmer and the programmer, who has the technical abilities but lacks the marketing skill to peddle his wares. There are some obvious stories as to the need to plan and the approach but there are a lot of other stuff that would assist the man of ideas. The book starts in a typical way as to where you can start with an idea for the iphone, that can become the million dollar idea. It brings down your enthusiasm with stories about how nearly 99 percent of the applications in the store are not making the millions but the select one percent. The book covers the store, the various pricing tiers and a lot of material can be had for 99 dollars once you become part of the Apple Developer Connection. It does give a good overview of the apple iTunes store for the un-initiated. The books in interspread with Interviews with successful UI designers who made it in the store, as well as the people from the industry (the advertisement industry). The
Ramble on everything and anything that fancies my imagination