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App Savvy - Make your move with an iOS Application

Interesting book that is written for the non-programmer and the programmer, who has the technical abilities but lacks the marketing skill to peddle his wares. There are some obvious stories as to the need to plan and the approach but there are a lot of other stuff that would assist the man of ideas.

The book starts in a typical way as to where you can start with an idea for the iphone, that can become the million dollar idea. It brings down your enthusiasm with stories about how nearly 99 percent of the applications in the store are not making the millions but the select one percent.

The book covers the store, the various pricing tiers and a lot of material can be had for 99 dollars once you become part of the Apple Developer Connection. It does give a good overview of the apple iTunes store for the un-initiated. The books in interspread with Interviews with successful UI designers who made it in the store, as well as the people from the industry (the advertisement industry).

The book can also be considered to be like a biography of the Tweeb application, its genesis , how it moved across and got what it needs to be a successful application.

The book is a good read and quite a lot of anecdotes, but then there is a bit of repetitive material but given the nature of the book and the fact that it is targeted at the noob, makes it a little bit of quick flip through some of the pages for somebody who has familiarity with the Apple Application Space.

The best part of the book, from my point of view, is the selection of tools that the book gives clues to use , though like an advertisement, it shows about the usefulness of some of the apps, and also provides other options. Particularly wire-framing part is full of great tips for the one to start scribbling their ideas into coherent set of documentation to share with the developer and to make it to the building blocks for a great application.


The other part of the marketing push with tips as to best sites that would generate the needed traffic is useful but can be more exhaustive. Did not talk much about the paid services that are offered for reviewing applications and how it helps in generating the foot falls required to generate interest in your product.

Overall, the book can take a three stars for the aggregation of content and the insight that it brings from some of the successful applications on the market. The book has a bit dated stuff too, but then in such a changing landscape it is expected. The book is definitely worth the time to the starter to the Iphone or any product guy to go and look into the details.
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